This is a great way to discover new blog topics for your business, or to find relevant FAQs for the bottom of blogs or landing pages. While there are some free SEO programs, the most powerful tools come at a price. Forbes considered whether the fees charged for the tools were in line with the value offered. If you pull data often and want access to one of the biggest link databases in the industry, Moz Pro may be a better choice for your SEO tool suite. From solo entrepreneurs to enterprises, Google Analytics is a necessary tool for measuring your SEO performance when it comes to traffic and user behavior on your sites.
Unlock Even More SEO Tools
Although they offer paid plans, the free version is powerful enough to scan several pages a day—handy if you’re managing multiple small projects. If you’re ranking poorly, use the tool to check out your biggest competitors. The tool identifies link building prospects (sites that might link to you) based on your competitors and target keywords.
Just type in your keywords, and AI Content Helper will identify the different search intent options. You can then get recommendations on how to optimize for a particular search intent. Resourceful and meticulous, it serves as a crawler to audit your SEO strategy and produce advice from a bot’s perspective. Rapid feedback on your pages is one of the most attractive qualities of this free SEO tool.
- As you continue to make changes, you can observe your website’s search performance and get in-depth reports on the impact of your SEO initiatives.
- We recommend SE Ranking for agencies seeking solid SEO tools without breaking the bank.
- You just need to be able to justify the price of their plans.
- If you want to take a more guided approach to learning SEO or training your entire team, check out the Moz Academy SEO Essentials Certification.
- Many budget-friendly options deliver excellent results for small businesses, freelancers, and startups with limited marketing funds.
Site Audit—run a complete SEO audit of your website
The best SEO tools can help you audit your site, measure results, and improve ROI from your SEO campaigns. For ecommerce businesses, the focus is on selling more products. If you’re just getting started with SEO tools, it’s best to first opt for a tool that’s simple and user-friendly.
One for rank tracking and keyword research, one for on-page SEO and technical SEO audits, one for backlink research, and one for link building and outreach. GrowthBar is an AI tool and SEO auditing tool for performing keyword research, writing, doing competitive analysis, and tracking SEO rankings. With the GrowthBar Chrome extension, you can access data about any website directly from the SERPs. The good news is that there are several free and paid search engine optimization (SEO) tools for monitoring and auditing your site, like HubSpot’s SEO Marketing Software. Not only can these tools help you improve your ranking, they can help you reduce or eliminate the impacts of Google updates that may sweep through your industry. Depending on your needs and goals, these tools can be helpful for a variety of situations.
One of its standout features is thumbnail and title A/B testing, available in higher-tier plans, which lets you experiment and track what performs best over time. Each is ideal for different tasks such as keyword research, audits, content optimization, or platform-specific SEO. Like Ahrefs, Semrush can track your visibility on AI search results with its new feature Otterly AI. You can track your business’s mentions and audience’s sentiments on various AI search engines like Perplexity.ai and ChatGPT. Otterly AI can also automatically track URLs mentioned in AI Overviews and responses generated by AI tools.
Screaming Frog is one of the best SEO Anomaly SEO Tools that help you perform fast website audits. You have to enter the URL of your website, and it will start crawling to find any broken links, missing tags, duplicate content, and so forth. Pitchbox is an all-in-one solution that streamlines and automates the influencer outreach and content marketing process.