This approach is best suited for larger businesses with ongoing SEO needs. Salaries for SEO professionals vary, with entry-level positions starting around $50,000 annually and senior roles potentially exceeding $100,000 annually. In addition to salaries, you’ll also need to budget for tools, software, and ongoing education.
Step #16: Find Opportunities to Create 10x Better Content
If you work on the issues later, fewer and fewer issues should pop up, which should be reflected in the next crawl. However, new issues can surface if you add pages and products or do other work on your site. You’ll see suggested improvements, such as minimizing JavaScript execution, using browser caching, or deferring non-critical JavaScript. You can do a lot to improve your site speed, so once you have collected all the data, add it to your sheet with the rest of the tasks to tackle.
SEO audit tools reveal hidden issues and opportunities on your site. Keyword stuffing is an important item to check during an SEO audit. You’d be surprised how SEO Anomaly easy it is to get carried away when crafting content and inadvertently overdo your keyword usage if you’re not paying attention to this SEO factor. H1 tags are the main headers on your pages, providing valuable information to search crawlers and helping users determine if your content is relevant and valuable. This involves targeting specific markets and increasing visibility in local searches.
- It also tells you if it’s too long and likely to be truncated in the search results.
- Use Google Search Console’s Page Index Coverage report to see which pages are not being indexed and why.
- Also, check competitor performance and update old pages based on new opportunities.
- Of course, the results you get will vary based on which option you choose.
- Regular audits allow businesses to stay competitive in search rankings, adapt to algorithm updates, and improve their digital presence.
Step #17: Audit Your Structured Data
This ensures the site is primed to compete in the search results. An auditor needs to consider numerous options before recommending several keywords to his client. These keywords will be the backbone of your website and based on them, you can expect slower or faster growth.
The Domain Overview comparison showed you the number of keywords they target, but it doesn’t reveal the specific keywords. One of the best ways to improve this metric is by building backlinks. If you have a better SEO profile overall, you’ll be more likely to outrank them for your target keywords. Most of these updates are minor, but occasionally there are major updates that can significantly impact rankings.
